Tuesday, 13 March 2012

Beer #73 - Steinlager Pure

Lion Steinlager Pure
www.steinlager.co.nz

Steinlager was introduced in 1958 by then New Zealand Breweries under urging from the New Zealand Minister of Finance to "come up with an international-style lager beer" as the government was limiting the import of international beers.  In 1977 the company became Lion Breweries and is now just known as Lion and has been purchased by Japanese brewing giant Kirin, which is owned by the mega-corpotation Mitsubishi.  In 2007 they introduced Steinalger Pure, the premium version of Steinlager Lager.  It is made with higher grade "pure" ingredients than it's sister beer.

It has a clear pale golden colour with a bright white head, with tiny carbonation bubbles rising to the top.

It smells of the floral and bitter notes of the hops as well as malt.

The taste starts with the bitterness and the malt which all fades towards a light floral note on the finish.

It is a similar style of lager to Heinenken, Stella Artois, Pilsner Urquell and the like, but with a subtler and more complex flavour profile.  A great, easy drinking, everyday beer.


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